top of page

UTAZO

 

Utazo is a travel app designed to connect you with locals around the world for their services of creating customized itinerary as per your requirements. The key feature of the app is focused towards last minute travelers or travelers who do not have the time to plan a trip.

 

AUDIENCE:

People who travel for business, people stranded at the airport, spontaneous travelers, people who did not find the time to plan or people who like traveling like a  local than a tourist - looking for customized local experience.

 

MY ROLE:

The project was a team of two, designer and a developer. I was the key designer of the app. The project started with user research, followed by persona interview which guided the pencil and paper wireframes, comparative analysis, high-fidelity wireframe prototype using Adobe - XD was used to create individual frames which were then made interactive using Invision. Next steps are to complete the web interface and pursue external funding.

USER RESEARCH

PERSONA:

Interview

Adam 

Businessman

Divya 

Designer

Nicole

Engineer

  • Travels very often for work 

  • Spends a lot of time at the airport not knowing what to do outside.

  • Loves food.

  • During local markets and 

Personality:

  • Very passionate about her job.

  • Lives alone in a two-bedroom apartment which she owns.

  • Likes to travel and see the world.

  • Loves  cycling, water sports, and Jazz Music.

  • Working mother of two, loves traveling with her family.

  • Every member of the family has different preferences during travel.

  • Loves - Art and History

Travel Goals

 

  • Want to travel like a local

  • Ability to talk to a local to plan the trip.

  • No time to plan

  • Recommendation for best local markets and hole-in-the-wall restaurants.

  • Ability to travel spontaneously without worrying about the logistics and details.

  • Want recommendations of best Jazz bars and cycling routes when I travel to a place. 

  • Have Unique Experiences

  • Teach kids about culture and diversity.

  • No time to plan 

Pain Points

  • Hates not knowing what to do when he gets a day or two free during his work travels.

  • No services for last minute travelers. 

  • Ability to travel spontaneously without worrying about the logistics and details.

  • Does not want to waste time planning while she is on the trip to keep up with changes and delays or changing mood of her kids. 

COMPETITIVE ANALYSIS:

Although, I could not locate a similar product in the market. Three of the most popular travel guides are discussed below.

About :

A Lifestyle magazine that is a collection of articles about the city.

​

​

 

The Articles are well curated by travel experts and local writers.

 

TripAdvisor makes it easy to find the lowest airfare, best hotels, great restaurants, and fun things to do, wherever you go. 

​

​

The app uses your location to send you personalized hotel, restaurant, attraction and vacation rental recommendations as well as remember the places you visited via our Travel Timeline feature

Plan and book trips with expert advice, travel tips, destination information, and inspiration.

 

​

​

The Offline Maps, Phrasebooks, Currency Converter and advice from on-the-ground experts, our city guides are the ultimate resource before and during a trip.

Strengths:

Weaknesses:

  • No interaction possible with travelers.

 

  • No personalization

​​

  • Detail research required to make changes to existing itinerary/plans

  • No interaction possible with travelers.

 

  • No personalization

​​

  • Detail research required to make changes to existing itinerary/plans

No interaction possible with travelers.

 

No personalization

 

Detail research required to make changes to existing itinerary/plans

LOW-FIDELITY PROTOTYPE

Paper and Ink

HI-FIDELITY PROTOTYPE

Illustrator + Adobe XD + Invision

Click to interact!

Few  screens from Final Mock-up

bottom of page